I’ve learned any fool can write a bad ad, but it takes a real genius to keep his hands off a good one.
The world of crime is a last refuge of the authentic, uncorrupted, spontaneous event.
The most important American addition to the World Experience was the simple surprising fact of America. We have helped prepare mankind for all its later surprises.
The force of the advertising word and image dwarfs the power of other literature in the 20th century.
Some are born great, some achieve greatness, and some hire public relations officers.
I write to discover what I think. After all, the bars aren’t open that early.
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
We read advertisements… to discover and enlarge our desires. We are always ready – even eager – to discover, from the announcement of a new product, what we have all along wanted without really knowing it.
Human models are more vivid and more persuasive than explicit moral commands.
Reading is like the sex act – done privately, and often in bed.