Too many choices can overwhelm us and cause us to not choose at all. For businesses, this means that if they offer us too many choices, we may not buy anything.
Category Archive: November 29
Eternal vigilance is the price of liberty; power is ever stealing from the many to the few.
To keep the heart unwrinkled, to be hopeful, kindly, cheerful, reverent that is to triumph over old age.
If there is anything in the universe that can’t stand discussion, let it crack.
Success is sweet and sweeter if long delayed and gotten through many struggles and defeats.
The expansion of choice has become an explosion of choice.
If you have the feeling of choice, if you feel free, you will be better off. And when I say better off I mean that if people feel they have control over their lives, they call in for fewer sick days from work. They have a lesser probability of having a heart attack or stroke. They live longer. They’re happier.
Being a Sikh meant having to do what Mom and Dad said, and going to temple, and Mom and Dad choosing who I would marry. But going to an American school taught me that I was the one who’s supposed to make those choices.
There are times when the presence of more choices can make us choose things that are not good for us. For me the clearest example is that the more retirement fund options a person has, the less likely they are to save for their old age.
Today it is not big business that we have to fear. It is big government.