What leads us astray is confusing more choices with more control. Because it is not clear that the more choices you have the more in control you feel. We have more choices than we’ve ever had before.
Choosing is a creative process, one through which we construct our environment, our lives, ourselves.
Knowledge should be a public good, and I want my ideas to have as much exposure as possible.
Choice is more than picking ‘x’ over ‘y.’ It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.
As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We’re also better at letting things go.
When you’re choosing furniture for your home that’s supposed to express who you are, what you are also saying is you want other people to infer what you want them to infer. What if they see something different? Wouldn’t it be really depressing if you’re trying to be bohemian and instead they see you as Rush Limbaugh?
We’re born with the desire, but we don’t really know how to choose. We don’t know what our taste is, and we don’t know what we are seeing.
When companies try to guess what consumers want, they essentially make the choice for consumers.
In America we tell our parents to bring their child home and put him or her in a crib; as they get older, children sleep in they own room not in Mom and Dad’s room. What are we training them for? It’s independence, because that’s what being empowered is all about.