Leo Bogart Quote: “The Great Idea in advertising is…”

The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.

Leo Bogart


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Name: Leo Bogart
Profession: Sociologist
Nationality: American
Born: 1921
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Leo Bogart
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Charles Horton Cooley Lewis Mumford C. Wright Mills Talcott Parsons Jane Jacobs Robert Staughton Lynd Ivan Illich Deborah Tannen

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