Consumerist ads brainwash us into individualist and egotistic self-love.
Composers need words, but they do not necessarily need poetry. The Russian composer, Aleksandr Mossolov, who chose texts from newspaper small ads, had a good point to make. With revolutionary music, any text can be set to work.
It’s a wonderful thing to see a segment of our population that is open and eager to learn more about Chinese culture. It has filtered into the mainstream. You see credit-card ads on TV with white couples and Chinese babies.
I’m sure 50 percent of television ads use rhyme.
Ads are the cave art of the twentieth century.