Despite all the public hand-wringing about negative advertising, political veterans will tell you that it persists because, more often than not, it works. But tearing down the other guy has another attraction: It can be a substitute for building much of a case for what the mudslinger will do once in office.
If you’re running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it’s an advertising company or whether you’re running a hospital.
Advertising is the greatest art form of the 20th century.
Telling lies does not work in advertising.
I can not think of any circumstances in which advertising would not be an evil.
Every night I watch the nightly news. It’s funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.
Why, I ask, isn’t it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
News represents another form of advertising, not liberal propaganda.
The error that we tend to make is that we think that women’s magazines are what editors want and what their readers want – and thus are social indicators – when, in fact, they are what advertisers want. They’re just advertising indicators.