In my opinion, fun is what makes advertising successful.
Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Advertising is an environmental striptease for a world of abundance.
Despite all the public hand-wringing about negative advertising, political veterans will tell you that it persists because, more often than not, it works. But tearing down the other guy has another attraction: It can be a substitute for building much of a case for what the mudslinger will do once in office.
If you’re running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it’s an advertising company or whether you’re running a hospital.
Advertising is the greatest art form of the 20th century.
Telling lies does not work in advertising.
I can not think of any circumstances in which advertising would not be an evil.
Every night I watch the nightly news. It’s funded by the pharmaceutical companies. Virtually every ad is a drug ad. They get their say every night on the nightly news through advertising.
Why, I ask, isn’t it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?