Why, I ask, isn’t it possible that advertising as a whole is a fantastic fraud, presenting an image of America taken seriously by no one, least of all by the advertising men who create it?
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.
News represents another form of advertising, not liberal propaganda.
The error that we tend to make is that we think that women’s magazines are what editors want and what their readers want – and thus are social indicators – when, in fact, they are what advertisers want. They’re just advertising indicators.
Nothing except the mint can make money without advertising.
Governing today means giving acceptable signs of credibility. It is like advertising and it is the same effect that is achieved – commitment to a scenario.
The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.