Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
Most people have never learned that one of the main aims in life is to enjoy it.
It is one of the aims of linguistics to define itself, to recognise what belongs within its domain. In those cases where it relies upon psychology, it will do so indirectly, remaining independent.
The two great aims of industrialism – replacement of people by technology and concentration of wealth into the hands of a small plutocracy – seem close to fulfillment.
My working habit is to separate my aims as a painting from my aims as a poet. They come from very different places and ultimately lead me to very different places… I’ll leave what I mean by ‘places’ ambiguous.
When it aims to express a love of the world it refuses to conceal the many reasons why the world is hard to love, though we must love it because we have no other, and to fail to love it is not to exist at all.
The more nobly a man wills and acts, the more avid he becomes for great and sublime aims to pursue. He will no longer be content with family, country, and the remunerative aspect of his work. He will want wider organisations to create, new paths to blaze, causes to uphold, truths to discover, an ideal to cherish and defend.
Politicians must set their aims for the high ground and according to our various leanings, Democratic, Republican, Independent, we will follow. Politicians must be told if they continue to sink into the mud of obscenity, they will proceed alone.