Knowing is not enough; we must apply. Willing is not enough; we must do.
I entreat students of letters and other scholars to obey their masters in things good, to imitate them, and diligently apply themselves to letters for the sake of God’s honour and their own salvation and that of other men.
You cannot make peace with terrorists. The normal dividing lines between war and peace do not apply.
There is a limit to the application of democratic methods. You can inquire of all the passengers as to what type of car they like to ride in, but it is impossible to question them as to whether to apply the brakes when the train is at full speed and accident threatens.
There are clear cases in which ‘understanding’ literally applies and clear cases in which it does not apply; and these two sorts of cases are all I need for this argument.
If you’re running an engineering or finance company, all companies depend on ideas and ingenuity. I think the principles of creative leadership apply everywhere, whether it’s an advertising company or whether you’re running a hospital.
I’ve always had questions about what it meant to be a protester, to be in the minority. Are the people who are trying to find peace, who are trying to have the Constitution apply to everybody, are they really the radicals? We’re not protesting from the outside. We’re inside.
Your law may be perfect, your knowledge of human affairs may be such as to enable you to apply it with wisdom and skill, and yet without individual acquaintance with men, their haunts and habits, the pursuit of the profession becomes difficult, slow, and expensive.
The modern tradition is the tradition of revolt. The French Revolution is still our model today: history is violent change, and this change goes by the name of progress. I do not know whether these notions really apply to art.
The Great Idea in advertising is far more than the sum of the recognition scores, the ratings and all the other superficial indicators of its success; it is in the realm of myth, to which measurements cannot apply.