Ideally, advertising aims at the goal of a programmed harmony among all human impulses and aspirations and endeavors. Using handicraft methods, it stretches out toward the ultimate electronic goal of a collective consciousness.
America always pivots between collective responsibility and the idea that the individual can pull himself up by his bootstraps.
If we all think only of our own interests, we are headed for collective disaster – just look at what we are doing to our planet’s climate.
The press should be not only a collective propagandist and a collective agitator, but also a collective organizer of the masses.
The Internet is a collective hallucination: one of the best humanity has ever generated.
As the unity of the modern world becomes increasingly a technological rather than a social affair, the techniques of the arts provide the most valuable means of insight into the real direction of our own collective purposes.
Where all are guilty, no one is; confessions of collective guilt are the best possible safeguard against the discovery of culprits, and the very magnitude of the crime the best excuse for doing nothing.
I believe human beings mark a threshold in the development of the planet, of course, but it is only part of the picture. What Big History can do is show us the nature of our complexity and fragility and the dangers that face us, but it can also show us our power, with collective learning.
A collective tyrant, spread over the length and breadth of the land, is no more acceptable than a single tyrant ensconced on his throne.
But let no one be under any doubt that the scale of the challenge that Europe faces in this emerging global economy is immense and the practical pace of our collective action to meet these challenge to date has just been too slow.