Too often, nonprofits are viewed as rigid and bureaucratic – less nimble and capable of adapting in this fluid environment than our corporate counterparts. I don’t agree.
Environment
Perhaps catastrophe is the natural human environment, and even though we spend a good deal of energy trying to get away from it, we are programmed for survival amid catastrophe.
Research has shown that a barren environment is much more damaging to baby animals than it is to adult animals. It does not hurt the adult animals the same way it damages babies.
To get away from one’s working environment is, in a sense, to get away from one’s self; and this is often the chief advantage of travel and change.
In a fragile environment, we need to be aware of ourselves as members of a uniquely powerful species living among other species who are quite as interesting as we are but vulnerable to us because we are cleverer in more destructive ways.
All of us have been trained by education and environment to seek personal gain and security and to fight for ourselves. Though we cover it over with pleasant phrases, we have been educated for various professions within a system which is based on exploitation and acquisitive fear.
Choosing is a creative process, one through which we construct our environment, our lives, ourselves.
The cost of acquiring new customers and maintaining those relationships in an online environment versus bricks and mortar is significant.
If we depend for our happiness on another, on society or on environment, they become essential to us; we cling to them, and any alteration of these we violently oppose because we depend upon them for our psychological security and comfort.
The orchestration of press, radio and television to create a continuous, lasting and total environment renders the influence of propaganda virtually unnoticed precisely because it creates a constant environment.