What I am most proud of is the legacy of hope that FIFA and football leaves around the world. It makes all of the efforts and energy I pour into this job worth it.
Yes, you can feel very alone as a poet and you sometimes think, is it worth it? Is it worth carrying on? But because there were other poets, you became part of a scene. Even though they were very different writers, it made it easier because you were together.
L’Oreal’s slogan ‘because you’re worth it’ has come to epitomise banal narcissism of early 21st century capitalism; easy indulgence and effortless self-love all available at a flick of the credit card.